Convenience, Quality and Health Converge in New York City

According to NAMA, the National Automatic Merchandising Association, a micro market is a “self-checkout retail food establishment that iStock_000015665966XSmallreplaces a bank of vending machines. In a micro market a customer picks up a product from an open rack display, a reach-in refrigerated cooler or freezer, then scans the UPC code or an RFID tag for each product at a payment kiosk. The customer pays with a single payment, be it cash, credit card or stored value card.”
Micro markets are placed in secure locations, are ran primarily on the honor system and are viewed as a huge improvement from standard vending. Here’s why:
Multiple Payment Options: A kiosk’s ability to accept cash/debit cards, stored valued cards and in some instances fingerprint recognition is a massive step forward in convenience from the days of exact change(especially in a growing cashless world)
Fewer to No Service Calls: Roughly 90% of all vending service calls are related to the coin mechanism malfunctioning (i.e. you put a $1 in for a $0.75 beverage and didn’t get your $0.25 in change). Because a kiosk does not give change (all money is kept on the stored value card), the days of service calls are virtually over.
Large Variety: Vending machines are confined both to the size of their frame and the size of their spirals. A typical snack machine offers on average 40 different selections. A typical market offers literally hundreds of snacks including healthier options and items big and small (some selling for as little as $0.25)
Although commonly compared to convenience stores, NAMA would prefer to set micro markets apart from this category, believing that the two are very different.
11176538_830185770397736_1255650629_nHere are a couple of the differences referenced:
• C-stores have the ability to focus on a high volume of traffic with an area of dominant influence (ADI) whereas markets have a limited customer base and should not rely on a high level of traffic for success
• C-stores are often “cookie-cutter” selling the same items at all of their chain locations. Micro markets rely heavily on data to constantly stock only what is loved at YOUR location. No micro market should look the exact same.
So, if micro markets can’t rely on location and they don’t all stock the same items then how do they profit?
They stock only high quality fresh food, healthy snacks and New York Cityl products for more meal times and parts of the day on their shelves and in their coolers.
Why more meal times? Because statistically 25% of all C-store sells come from customers going to and from work.
In short if you’re looking to: improve on your current vending service by adding variety, eliminating service calls and adding convenience. And if you would like to provide healthier meal options to your employees then what the local New York City C-store can provide (getting employees in to the office earlier and keeping them on location for breaks) call Champion Vending today at (800) 558-5450! One of our team members will be happy to discuss how our micro markets can improve your New York City workplace morale, health and your bottom line.

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