New York City Snacking

The back of a bag of mini Oreos reads that this cookie is the perfect snack anytime, anywhere. And according to a recent interview with Rachel GenericLores M6Reed, Foodservice Business Manager for Mondelez-International (the company that brings you such favorite snacks as Oreos, Belvitas and Wheat Thins) snacks of all kinds are being consumed more regularly, everywhere.
As we enter quarter four of 2014 research suggests that people are snacking more often throughout New York City, with 51% of people snacking at least twice a day (71% of those that snack, do so in the mid afternoon).
Although the increase could be accounted for by various reasons the predominant belief is that the increase in snacking is a direct result of the broadening definition of what a snack is. Where before a snack was limited to cookies, chips, candy, etc now the term “snack” includes beverages and items previously viewed as meal options.
temp_file_temp_file_brand-landing-lunabar21Studies also show that 58% of snack are still made on impulse, where 39% are made with health conscious concerns in mind. These 39% of consumers are looking for fruits, proteins, fibers and nuts (gluten free products were up by 47% in 2013) but these health conscious consumers still want something to indulge in.
So what do all of these numbers mean for your snack and beverage program? Whether you have vending or micro markets in your break room, it looks like variety is the key to a successful program. People want options in price points, flavor profiles, healthy alternatives and portions. Although healthy options are on the rise, consumers still want snack time to be an indulgent time, so if you are leaning to 100% healthy, keep in mind that dark chocolate has health benefits too.
For more information on offering a well rounded snack and beverage program at your business call your New York City vending operator, Champion Vending at (800) 558-5450. We’ll be happy to set up a program based on what’s trending at your office.

Leave a Reply