Office Coffee Service in New York City is it Gourmet to You?

In the latest research from the National Coffee Association ({NCA} – incidentally if you search the NCA it’s not only the initials for the Cappuccino and chocolate sprinklesNational Coffee Association but also for the National Association of Cheerleading, Communication and Confectioners) they found that for American coffee drinkers the shift towards preferring gourmet coffee is still on the rise.
In the NCA’s National Coffee Drinking Trends (NCDT) market research report they found that 34% of Americans consumed gourmet coffee daily (up from 31% in 2013) and that the number of people who drink non-gourmet coffee daily dropped from 39% to 35%.

BlondDrinkiingLatteOther findings from the 2014 NCDT:
• Consumers ages 25-39 are the strongest consumers with 49% consuming gourmet beverages on a daily basis
• Strongest consumers demographically?: Hispanic-Americans (48% say they drink a gourmet beverage on a daily basis) and Asian-Americans with 42%
• Americans drink more coffee than soft drinks on a daily basis (61% of Americans drinking at least one cup of coffee each day and 41% of Americans drinking at least one soft drink)
• Single Cup brewing is still on the rise. 15% of Americans currently have a single cup brewing option in their home (up from 12% in 2013)
But what is gourmet coffee? According to the NCA gourmet coffee is any espresso-based drink or a coffee that is made with gourmet beans. But as states “a lot of coffee companies try to tout their products as being gourmet,” so how can you really know?
Although there are various things to look for (i.e is the bean an Arabica or Robusta? Arabica is less iStock_000009552917XSmallcommon and more difficult to grow, making it more unique/prized) the truth, according to is there’s no magical oversight organization that grades coffee and decides what is gourmet and what isn’t. Instead, it’s often left to the consumer to decide.
So, if you’re looking for a coffee service in your New York City office or looking to improve upon an existing one make sure you include gourmet coffees on your menu and remember it doesn’t have to be a particular brand (although some are very popular for a reason) it just has to be what you and your employees like, in other words it just has to be gourmet to you.  Call Champion Vending today at (800) 558-5450 for a free no-obligation consultation of your break room needs.

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