Tea Trending with Younger Generations in New York City

According to the Tea Association of the USA Inc. tea is the most widely consumed beverage in the world next to water, and can be found in teaalmost 80% of all US households. Furthermore, approximately 4 in 5 consumers drink tea, with Millennials being the most likely (87% of all Millennials drink tea).
As tea consumption continues to grow (up 20% from 2000 to 2014) coffee consumption has steadily declined. In 1946 the average American drank 46 gallons of coffee a year and in 2013 the average American drank 23 gallons, showing a 50% decrease in consumption.
Although various factors have contributed to this, one major variable seems to carry the most weight: age.
Research suggests that 70% of the over 65 crowd prefer drinking coffee to tea, whereas Millennials are divided down the middle with 42% preferring coffee and 42% equally preferring tea.
So why are Millennials drawn to this leaf steeped beverage?
Although no one knows for certain a popular opinion suggests that growing health awareness is a key contributing factor to teas’ increased popularity (especially with the younger generation).
Some of teas most notable health benefits include:
• Reduced risk of stroke and heart disease (3 or more cups of black tea day)
• Reduced risk of death from cardiovascular disease (over 2 cups of green tea a day)
• Reduced cholesterol (5 cups of black tea a day)
• Reduced risk of certain cancers
• Helps prevent neurological decline
• Improves muscle mass and boosts bone-building markers, helping reduce the risk of osteoporosis
girl drinking coffeeAnd since natural teal contains no sodium, fat, carbonation or sugar, it’s virtually calorie free, which makes it a great aid in weight management and overall good health.
What does all of this mean for your New York City break room beverage program?
1. Although coffee is a vital part of the work day and a great employee benefit, you may be ostracizing a large percentage of your population (especially if you employee a majority of Millennials) if you aren’t also offering premium teas with your favorite coffees.
2. Because approximately 85% of tea consumed in America is iced (with green tea growing in popularity at a much higher rate than black tea) it’s important to make sure your cold beverage program (i.e. vending machines, free vend or micro market) contain both unsweetened black and green tea options.
Reach a larger percentage of your work place population and contribute to overall employee wellness by making sure to include both hot and cold teas in your New York City break room beverage program. Not sure where to begin? Contact Champion Vending at (800) 558-5450 and we’ll be happy to discuss ways to improve on your current beverage program.
For more information on the health benefits associated with tea consumption visit teausa.com.

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