When you think of a strong community in New York City, what comes to mind; playgrounds, lots of trees, firefighters who bring cats out of those trees, strong school systems, neighbors who care about each other, low calorie drinks from a vending machine?
The later might seem a little out of place but according to San Antonio’s Mayor Julian Castro, “The most important aspect of any community is its quality of life and one essential ingredient [to that quality of life] is healthy living.” It’s his belief that “everyone has a role to play in making our communities healthier,” and because of this he is proud that his city is one of the first to be a part of the Calories Count Vending Program spear headed by the American Beverage Association.
Through this program large beverage distributors (Coca-Cola, the Dr Pepper Snapple Group and PepsiCo) are working with government leaders and vendors to offer low-calorie beverage options in machines and to educate at the point of purchase about making healthier choices.
In 2013 municipal buildings in Chicago and San Antonio will be the first to launch the Calories Count Vending Program. The vending machines in these locations will get make-overs that include:
- An increase in low calorie beverage options
- Labels on the vending machine that encourage consumers to “check [the calorie count] then choose”
- Calorie labels on each of the selection buttons, making checking before choosing an option.
If you would like your vending machines to be part of the movement, talk to your New York City vending service about making the necessary changes to your vending program. As calorie branded labels become available, New York City vending companies will be making the switch. Although they might not be the ones you call when Snowball is stuck in the tree, they should still care about your well being and want to do their part in helping New York City be healthier.